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Logo development can be one of the most difficult
yet crucial elements of design. How and where is the client
using the logo, does it produce equally as well in black and
white as color, can it be produced in different sizes? All these
questions, need to be answered.
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Image may not be everything,
but it sure counts. |
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Once a client said she'd have her children color
a logo in to get the right color. Needless to say, our artists
were insulted. Let it be known, logo design isn't child's play.
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A logo is your company's signature.
If you don't like it, it probably isn't right. Many times the
client knows what they don't like, they just don't know what
they want. That's okay, we'll try again until we get it just
right. |
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